The vast majority of Florida’s 47,000 agricultural producers are small farmers. As such, they do not have the resources to individually conduct promotional and advertising campaigns to help market their products. By joining the Florida Agricultural Promotional Campaign (FAPC), both small and large producers can benefit from the “Fresh From Florida” programs conducted by the Florida Department of Agriculture and Consumer Services.
The hallmark of the program is the familiar “Fresh From Florida” logo, which is displayed on product packaging and signage and in a variety of print and electronic media. Only members of the FAPC are permitted to use the logo. The logo associates the member’s products with Florida agriculture’s worldwide image of excellence, which has been carefully cultivated and promoted by the FAPC program since its beginnings in 1990.
FAPC members have the opportunity to use the “Fresh From Florida” logos, participate in industry trade shows at a reduced cost, receive point-of-purchase materials, have access to trade leads, receive the “Fresh From Florida” magazine and industry newsletter, tie in to supermarket promotions that feature Florida products in newspaper and store circular advertisements, and receive a farm sign customized with the member’s business name.
“Fresh From Florida” Membership
There are two levels of FAPC membership. Paying members (that pay an annual fee) include producers, packers, repackers, processors, brokers, shippers, cooperatives, agriculture supporters and industry organizations. Non-paying members include retailers, restaurants, food service, nonprofits, wholesalers, educational organizations and governmental organizations.
Order “Fresh From Florida” Marketing Materials
Many types of point-of-sale and retail display materials promoting Florida agricultural products are available free of charge to FAPC members. These display materials can only be used to promote Florida products.
Logo Incentive Program
At this time, the program is being revised. Please check back in January 2017 for new criteria and a revised program application