Whether growing organic or conventional, your IPM mix is stronger and safer when biologicals are used properly. Today’s innovative biopesticides are growing in popularity, partly due to consumer demand, but more importantly because today’s products are more effective and are sustainable.
The “Fresh From Florida” campaign was created in 1991 to increase consumer awareness and expand the market for Florida commodities. Today, the campaign has grown into a highly recognized worldwide brand. Click here for information on how to join and to see what "Fresh From Florida" can do for you!
Where are we now with blueberry crop insurance and the Florida blueberry market? IN THE LAST ISSUE of The Blueberry News, I had the opportunity to talk about blueberry crop insurance and damage claims from the low chill hours during the 2015- 16 season. There are still some unanswered questions. At the same time, the Florida Blueberry Growers Association (FBGA) board has been working diligently to make things happen, and we are seeing some positive results. […]
Industry can generate more consumer demand for blueberries through agritourism and health benefit awareness, UF report states ALL-NATURAL. LOCALLY GROWN. ORGANIC. American taste buds and buying habits are changing as the demand for healthy, sustainable food sources increase. Items like kale and acai have seen their popularity skyrocket, as consumers consider the health benefits before they decide what to put in their mouths. But a recent University of Florida study shows there is opportunity to increase demand by educating consumers on the health benefits of one of the Sunshine State’s top superfoods — blueberries. […]
U.S. CONSUMERS prefer Florida blueberries above all others, and a new online survey conducted by the UF/IFAS Center for Public Issues Education (PIE) in Agriculture and Natural Resources proves it. The study, funded by a Specialty Crop Block Grant from the Florida Department of Agriculture and Consumer Services, surveyed consumers in 31 U.S. states about their preference for buying blueberries in the grocery store. The survey showed that consumers preferred blueberries from Florida over berries from any other top 10 blueberry-producing state. However, the valuable information from the survey doesn’t end there. […]
WHEN I THINK of the recent challenges growers have faced, I’m reminded of a quote, which I’m sure many of you have heard: “The farmer has to be an optimist or he wouldn’t still be a farmer.” Made memorable by Will Rogers, this quote rings true for today’s growers as much as it did in his era (if not more). […]
Last year’s chill hours and tracking temperatures for 2016-17 winter The 2015-16 Florida winter was one of the warmest in recent memory. Many production areas in Florida received little to no chill accumulation by early January, which greatly complicated management decisions, such as if, or when, hydrogen cyanamide (HC) should be applied. Even the low-chill blueberry cultivars grown in Florida require some winter chilling to grow normally the following spring, unless the “non-dormant” or “evergreen” system is employed. […]
Highlights and risk management strategies from the 2016 Florida Agriculture Financial Management Conference The 2016 Florida Agriculture Financial Management Conference was held August 24-26 at the Omni ChampionsGate in Orlando, Florida to provide agribusinesses and the allied industry the most up-to-date and relevant information needed to manage financial risk and increase the bottom line for today’s farm operation. […]
Recent enhancements to FAWN allow for easier navigation on station-specific pages, plus an app for smartphone access THE FLORIDA AUTOMATED WEATHER NETWORK (FAWN), a program of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS), uses data from its network of 42 stations for a variety of weather-related tools that can aid growers in making irrigation and cold protection decisions. Growers rely on FAWN weather data to monitor current conditions, and FAWN tools for making decision related to irrigation, freeze protection, and chemical application. FAWN has been proven very useful in helping growers save both water and dollars. For example, UF/IFAS estimates show use of FAWN tools on cold nights can potentially generate savings of millions of dollars and billions of gallons of water statewide. […]
Financial Analysis After Harvest: Assessing Current Status, Improving Cash Flow, and Protecting Future Earnings
BY NOW, FLORIDA BLUEBERRY GROWERS have finished counting their till and are coming up short — more so for the commercially harvested than u-pick operations. The 2016 blueberry season was one of the most challenging we have seen during the recent expansion of the Florida blueberry industry. The culmination of events stemming from lack of chill hours to the cool spring affects of the El Niño weather pattern kept Florida growers from hitting the coveted market sweet spot that is critical for profitable returns. […]